Research Perspectives on Social Media Influencers and Brand Communication
- Brandi Watkins
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Know about the book -
Research Perspectives on Social Media Influencers and Brand Communication is written by Brandi Watkins and published by . It's available with International Standard Book Number or ISBN identification 1793613613 (ISBN 10) and 9781793613615 (ISBN 13).
This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
