Retail and Channel Marketing
- Sandro Castaldo
- Monica Grosso
- Katia Premazzi
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Know about the book -
Retail and Channel Marketing is written by Sandro Castaldo and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1789903661 (ISBN 10) and 9781789903669 (ISBN 13).
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.
