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Political Brands is written by Ciara Torres-Spelliscy and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1789901820 (ISBN 10) and 9781789901825 (ISBN 13).
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.