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Go-to-Market Strategies for Women Entrepreneurs is written by Victoria L. Crittenden and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1789732891 (ISBN 10) and 9781789732894 (ISBN 13).
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.