The Regulation of Social Media Influencers

Know about the book -

The Regulation of Social Media Influencers is written by Catalina Goanta and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1788978285 (ISBN 10) and 9781788978286 (ISBN 13).

In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.