The Nordic Wave in Place Branding
- Cecilia Cassinger
- Andrea Lucarelli
- Szilvia Gyimóthy
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Know about the book -
The Nordic Wave in Place Branding is written by Cecilia Cassinger and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1788974328 (ISBN 10) and 9781788974325 (ISBN 13).
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
