Do Penguins Eat Peaches?

Know about the book -

Do Penguins Eat Peaches? is written by Katie Tucker and published by Practical Inspiration Publishing. It's available with International Standard Book Number or ISBN identification 1788604199 (ISBN 10) and 9781788604192 (ISBN 13).

**Business Book Awards 2024: Highly Commended** Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.