Handbook of Research on Customer Engagement
- Linda D. Hollebeek
- David E. Sprott
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Know about the book -
Handbook of Research on Customer Engagement is written by Linda D. Hollebeek and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1788114892 (ISBN 10) and 9781788114899 (ISBN 13).
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
