The Death of Homo Economicus

Know about the book -

The Death of Homo Economicus is written by Peter Fleming and published by Pluto Books. It's available with International Standard Book Number or ISBN identification 1786801302 (ISBN 10) and 9781786801302 (ISBN 13).

In today's workplaces we work harder and longer, labouring under the illusion that this will bring us more wealth. As this myth becomes increasingly preposterous, it's time to understand why we believe in it, and where it came from. The Death of Homo Economicus explores the origin of this oppressive myth, in order to destroy it. The story begins with the creation of a fake persona labelled the 'dollar-hunting man', invented by economists Adam Smith and Friedrich Hayek. Today, this persona, driven by competition and ego, is used by politicians and managers to draw a veil over the terrible reality of work under capitalism. Creeping into all aspects of life, the desire to constantly compete and accumulate must be resisted if we are to create a better way of life for all.