Research Handbook on Luxury Branding
- Felicitas Morhart
- Keith Wilcox
- Sandor Czellar
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Know about the book -
Research Handbook on Luxury Branding is written by Felicitas Morhart and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1786436353 (ISBN 10) and 9781786436351 (ISBN 13).
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
