Multi-Channel Marketing, Branding and Retail Design
- Charles McIntyre
- T. C. Melewar
- Charles Dennis
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Know about the book -
Multi-Channel Marketing, Branding and Retail Design is written by Charles McIntyre and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1786354551 (ISBN 10) and 9781786354556 (ISBN 13).
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
