Buying Buddha, Selling Rumi

Know about the book -

Buying Buddha, Selling Rumi is written by Sophia Rose Arjana and published by Simon and Schuster. It's available with International Standard Book Number or ISBN identification 1786077728 (ISBN 10) and 9781786077721 (ISBN 13).

From jewellery to meditation pillows to tourist retreats, religious traditions – especially those of the East – are being commodified as never before. Imitated and rebranded as ‘New Age’ or ‘spiritual’, they are marketed to secular Westerners as an answer to suffering in the modern world, the ‘mystical’ and ‘exotic’ East promising a path to enlightenment and inner peace. In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people’s lives.