International Marketing in the Fast Changing World
- Shaoming Zou
- Bodo B. Schlegelmilch
- Barbara Stottinger
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Know about the book -
International Marketing in the Fast Changing World is written by Shaoming Zou and published by Emerald Group Publishing. It's available with International Standard Book Number or ISBN identification 1785602322 (ISBN 10) and 9781785602320 (ISBN 13).
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
