Handbook of Entrepreneurship and Marketing

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Handbook of Entrepreneurship and Marketing is written by Ian Fillis and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 178536457X (ISBN 10) and 9781785364570 (ISBN 13).

This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.