Emerging Dynamics in Audiences' Consumption of Trans-media Products

Know about the book -

Emerging Dynamics in Audiences' Consumption of Trans-media Products is written by Carmen Spano and published by Anthem Press. It's available with International Standard Book Number or ISBN identification 1785275151 (ISBN 10) and 9781785275159 (ISBN 13).

The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.