Advanced Introduction to Consumer Behavior Analysis

Know about the book -

Advanced Introduction to Consumer Behavior Analysis is written by Gordon Foxall and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1784716936 (ISBN 10) and 9781784716936 (ISBN 13).

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.