This Little Kiddy Went to Market

Know about the book -

This Little Kiddy Went to Market is written by Sharon Beder and published by Pluto Books. It's available with International Standard Book Number or ISBN identification 1783715472 (ISBN 10) and 9781783715473 (ISBN 13).

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.