Handbook of Research on Marketing and Corporate Social Responsibility
- Ronald Paul Hill
- Ryan Langan
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Know about the book -
Handbook of Research on Marketing and Corporate Social Responsibility is written by Ronald Paul Hill and published by Edward Elgar Publishing. It's available with International Standard Book Number or ISBN identification 1783476095 (ISBN 10) and 9781783476091 (ISBN 13).
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
