Beyond Black

Know about the book -

Beyond Black is written by Ellis Cashmore and published by Bloomsbury Publishing PLC. It's available with International Standard Book Number or ISBN identification 1780938578 (ISBN 10) and 9781780938578 (ISBN 13).

Beyond Black is Ellis Cashmore's compelling appraisal of the impact of black celebrities on the cultural landscape of contemporary America. In recent years a new variety of African American celebrity has emerged: acquisitive, ambitious, flamboyantly successful and individualistic - more interested in channelling their energy into career development than into the political struggles that animated some of their predecessors. Bill Cosby and Oprah Winfrey were early examples; current A-listers include Beyoncé and Tiger Woods. The most valuable product these celebrities sell, according to Cashmore, is a particular conception of America: as a nation where racism has been - if not banished - rendered insignificant. Jargon-free but with scholarly attention to theory, evidence and logic, this is a riveting account of contemporary American society, from the minstrel shows of the nineteenth century, through the Hollywood film industry of the 1930s, to today's hip-hop culture.