Creating a Brand Identity: A Guide for Designers

Know about the book -

Creating a Brand Identity: A Guide for Designers is written by Catharine Slade-Brooking and published by Laurence King Publishing. It's available with International Standard Book Number or ISBN identification 1780679807 (ISBN 10) and 9781780679808 (ISBN 13).

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.