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The Business of Being Social is written by Michelle Carvill and published by Crimson Publishing. It's available with International Standard Book Number or ISBN identification 1780591705 (ISBN 10) and 9781780591704 (ISBN 13).
The Business of Being Social is a fresh up-to-the-minute guide to using social media to grow both business and brand, using tried and tested strategies, developed from the author's highly successfully courses. Full of international examples, it covers every aspect of social media plus driving traffic to your website, engaging with customers and building a community.