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How They Started is written by David Lester and published by Crimson Publishing. It's available with International Standard Book Number or ISBN identification 1780590008 (ISBN 10) and 9781780590004 (ISBN 13).
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Innocent to Cobra to Dreams to Dysone, we reveal how some of the UK's biggest businesses got of the ground, and those very first steps taken by their founders.