In the News, 3rd edition

Know about the book -

In the News, 3rd edition is written by William Wray Carney and published by University of Alberta. It's available with International Standard Book Number or ISBN identification 1772124249 (ISBN 10) and 9781772124248 (ISBN 13).

Now in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.