Marshall McLuhan

Marshall McLuhan

  • Judith Fitzgerald
Publisher:DundurnISBN 13: 9781770706590ISBN 10: 1770706593

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Know about the book -

Marshall McLuhan is written by Judith Fitzgerald and published by Dundurn. It's available with International Standard Book Number or ISBN identification 1770706593 (ISBN 10) and 9781770706590 (ISBN 13).

Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."