Inside Spin

Know about the book -

Inside Spin is written by Bob Burton and published by Allen & Unwin. It's available with International Standard Book Number or ISBN identification 174176243X (ISBN 10) and 9781741762433 (ISBN 13).

Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.