Consumer Behavior Change and Data Analytics in the Socio-digital Era

Consumer Behavior Change and Data Analytics in the Socio-digital Era

  • Pantea Keikhosrokiani
Publisher:Business Science ReferenceISBN 13: 9781668441688ISBN 10: 1668441683

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Know about the book -

Consumer Behavior Change and Data Analytics in the Socio-digital Era is written by Pantea Keikhosrokiani and published by Business Science Reference. It's available with International Standard Book Number or ISBN identification 1668441683 (ISBN 10) and 9781668441688 (ISBN 13).

"This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics using machine learning, deep learning, ensemble learning, and emotional intelligence"--