Last Call for Bud Light
- Anson Frericks
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Know about the book -
Last Call for Bud Light is written by Anson Frericks and published by Simon and Schuster. It's available with International Standard Book Number or ISBN identification 1668070901 (ISBN 10) and 9781668070901 (ISBN 13).
Last Call for Bud Light offers an insider's account of how Anheuser-Busch, once the leader of the U.S. beer market, lost its top spot. Anson Frericks, a former president at the company, observes how it shifted its focus from shareholder profits to stakeholder capitalism and environmental, social, and governance (ESG) concerns. This change in direction, coupled with a controversial advertising campaign featuring political activist Dylan Mulvaney, led to a significant decline in the company's market value, losing $30 billion. The book delves into Anheuser-Busch's transformation and the consequences it faced.
