Political Economy of Contemporary African Popular Culture

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Political Economy of Contemporary African Popular Culture is written by Kealeboga Aiseng and published by Bloomsbury Publishing PLC. It's available with International Standard Book Number or ISBN identification 1666955671 (ISBN 10) and 9781666955675 (ISBN 13).

Drawing on examples from across the continent, this volume examines socially significant aspects of contemporary African popular culture—including music cultures, fandoms, and community, mass, and digital media—to demonstrate how neoliberal politics and market forces shape the cultural landscape and vice versa. Contributors investigate the role that the media, politicians, and corporate interests play in shaping that landscape, highlight the crucial role of the African people in the production and circulation of popular culture more broadly, and, furthermore, demonstrate how popular culture can be used as a tool to resist oppressive regimes and challenge power structures in the African context. Scholars of political communication, cultural studies, and African studies will find this book particularly useful.