Marketing in Healthcare-Related Industries
- Robert E. Hinson
- Ogechi Adeola
- Yam B. Limbu
- Emmanuel Mogaji
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Know about the book -
Marketing in Healthcare-Related Industries is written by Robert E. Hinson and published by IAP. It's available with International Standard Book Number or ISBN identification 1648021085 (ISBN 10) and 9781648021084 (ISBN 13).
This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
