Corporate Relationship Management Strategy

Know about the book -

Corporate Relationship Management Strategy is written by Roxana D. Maiorescu and published by Business Expert Press. It's available with International Standard Book Number or ISBN identification 1637427573 (ISBN 10) and 9781637427576 (ISBN 13).

This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management. It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders’ identification with the company. The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.