Aaker on Branding
- David Aaker
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Know about the book -
Aaker on Branding is written by David Aaker and published by Morgan James Publishing. It's available with International Standard Book Number or ISBN identification 1636986668 (ISBN 10) and 9781636986661 (ISBN 13).
Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.
