The Necessary Art of Persuasion

Know about the book -

The Necessary Art of Persuasion is written by Jay A. Conger and published by Harvard Business Review Press. It's available with International Standard Book Number or ISBN identification 1633691020 (ISBN 10) and 9781633691025 (ISBN 13).

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.