The Experience Maker(English, Paperback, Gingiss Dan)

Know about the book -

The Experience Maker(English, Paperback, Gingiss Dan) is written by Gingiss Dan and published by Morgan James Publishing llc. It's available with International Standard Book Number or ISBN identification 163195458X (ISBN 10) and 9781631954580 (ISBN 13).

Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.