How Creating Customer Value Makes You a Great Executive

Know about the book -

How Creating Customer Value Makes You a Great Executive is written by Gautam Mahajan and published by Business Expert Press. It's available with International Standard Book Number or ISBN identification 1631579894 (ISBN 10) and 9781631579899 (ISBN 13).

Customer value is an overused and mis-understood term. Chris Ross said, ÒThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.Ó Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. This book also addresses managing steps such as a customer strategy, breaking silos, inter-departmental focus on the customer, measuring customer value added, circle of promises, customer-centric circles, bill of rights, total customer value management. Remember, if you create value for others, they will create value for you!