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The Reciprocity Advantage is written by Bob Johansen and published by Berrett-Koehler Publishers. It's available with International Standard Book Number or ISBN identification 1626561079 (ISBN 10) and 9781626561076 (ISBN 13).
"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"--