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Inside the Business of Graphic Design is written by Catharine Fishel and published by Simon and Schuster. It's available with International Standard Book Number or ISBN identification 1621531171 (ISBN 10) and 9781621531173 (ISBN 13).
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.