Social Media Geek-to-geek

Know about the book -

Social Media Geek-to-geek is written by Rick Jamison and published by Happy About. It's available with International Standard Book Number or ISBN identification 161730008X (ISBN 10) and 9781617300080 (ISBN 13).

Geeks tend to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.Social Media Geek-to-Geek explores the increasingly vital role that social media can play in technology marketing efforts and reveals how you, in a marketing strategy, analysis or implementation role, can harness its energy for your company. Peppered with actionable wisdom from start to finish, this handy title enables every technology marketer to appreciate the galvanizing capabilities of social media, all made possible by geek abilities, intelligence and insight.