Ad Women
- Juliann Sivulka
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Know about the book -
Ad Women is written by Juliann Sivulka and published by Prometheus Books. It's available with International Standard Book Number or ISBN identification 1615920684 (ISBN 10) and 9781615920686 (ISBN 13).
Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.
