Encyclopedia of E-business Development and Management in the Global Economy

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Encyclopedia of E-business Development and Management in the Global Economy is written by In Lee and published by IGI Global Snippet. It's available with International Standard Book Number or ISBN identification 1615206116 (ISBN 10) and 9781615206117 (ISBN 13).

As globalization and competition pose new opportunities and challenges, firms strive to discover effective and efficient e-business models and applications to contribute to their sustainability, growth, and innovation. The Encyclopedia of E-Business Development and Management in the Global Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.