Customer Relationship Management and the Social and Semantic Web

Customer Relationship Management and the Social and Semantic Web

  • Ricardo Colomo-Palacios
  • Joao Varajao
  • Pedro Soto-Acosta
Publisher:ISBN 13: 9781613500460ISBN 10: 1613500467

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Know about the book -

Customer Relationship Management and the Social and Semantic Web is written by Ricardo Colomo-Palacios and published by . It's available with International Standard Book Number or ISBN identification 1613500467 (ISBN 10) and 9781613500460 (ISBN 13).

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher.