Really Good Packaging Explained

Know about the book -

Really Good Packaging Explained is written by Rob Wallace and published by Rockport Publishers. It's available with International Standard Book Number or ISBN identification 161060184X (ISBN 10) and 9781610601849 (ISBN 13).

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.