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Brand Identity Essentials(English, Electronic book text, Budelmann Kevin) is written by Budelmann Kevin and published by Quarto Publishing Group USA Inc. It's available with International Standard Book Number or ISBN identification 1610580680 (ISBN 10) and 9781610580687 (ISBN 13).
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.