Profiting From Services and Solutions

Know about the book -

Profiting From Services and Solutions is written by Valarie A. Zeithaml and published by Business Expert Press. It's available with International Standard Book Number or ISBN identification 1606497499 (ISBN 10) and 9781606497494 (ISBN 13).

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework—the service infusion continuum—to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.