A Practioner's Guide to Public Relations Research, Measurement and Evaluation
- Don W. Stacks
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Know about the book -
A Practioner's Guide to Public Relations Research, Measurement and Evaluation is written by Don W. Stacks and published by Business Expert Press. It's available with International Standard Book Number or ISBN identification 1606491024 (ISBN 10) and 9781606491027 (ISBN 13).
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
