An Overview of the Public Relations Function

Know about the book -

An Overview of the Public Relations Function is written by Shannon A. Bowen and published by Business Expert Press. It's available with International Standard Book Number or ISBN identification 1606491008 (ISBN 10) and 9781606491003 (ISBN 13).

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.