Emerging Trends, Threats and Opportunities in International Marketing
- Michael R. Czinkota
- IIkka Ronkainen
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Know about the book -
Emerging Trends, Threats and Opportunities in International Marketing is written by Michael R. Czinkota and published by Business Expert Press. It's available with International Standard Book Number or ISBN identification 1606490362 (ISBN 10) and 9781606490365 (ISBN 13).
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
