Handbook of Implicit Social Cognition

Know about the book -

Handbook of Implicit Social Cognition is written by Bertram Gawronski and published by Guilford Press. It's available with International Standard Book Number or ISBN identification 1606236741 (ISBN 10) and 9781606236741 (ISBN 13).

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.