Fritos Pie

Know about the book -

Fritos Pie is written by Kaleta Doolin and published by Texas A&M University Press. It's available with International Standard Book Number or ISBN identification 160344257X (ISBN 10) and 9781603442572 (ISBN 13).

In 1932 C.E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos ('fries' in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. Fritos Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond.