Handbook of Research on Global Diffusion of Broadband Data Transmission
- Dwivedi, Yogesh K.
- Papazafeiropoulou, Anastasia
- Choudrie, Jyoti
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Know about the book -
Handbook of Research on Global Diffusion of Broadband Data Transmission is written by Dwivedi, Yogesh K. and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1599048523 (ISBN 10) and 9781599048529 (ISBN 13).
Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.
