Contemporary Research in E-Branding
- Bandyopadhyay, Subir
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Know about the book -
Contemporary Research in E-Branding is written by Bandyopadhyay, Subir and published by IGI Global. It's available with International Standard Book Number or ISBN identification 1599048159 (ISBN 10) and 9781599048154 (ISBN 13).
Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
